Back

Unknown Is Not Unimportant

Jeff Zurcher
2 years ago

January 18, 2024

Blogs
Like Login to Like 0

People don’t know about Greensboro, Alabama.

At least not in in the way they know about other cities in the south: Montgomery, and Little Rock, and Birmingham, and Selma. People across America know those cities, in part, for the Civil Rights progress made there — progress earned through much pain.

But on a national scale, nothing significant happened in Greensboro. And Greensboro’s citizens are, in a way, glad for that.

In particular, its citizens are glad that March 21, 1968, is not a notable day in American history — primarily because of what certain leaders in Greensboro did not do.

They did not give in to intimidation.

And they did not sleep.

Instead, they stood at attention all night in a shotgun house, with shotguns pointed at Davis Street and Depot Street.

Outside, carloads of Klansman slowly rolled past. The same Klansmen that had just hours before torched two churches on the outskirts of town as they were hunting — literally — the man inside the house.

Martin Luther King, Jr.

King had spoken earlier that evening at St. Matthew’s Church in Greensboro, where meeting attendees received word that the Klan was planning to ambush him when he left town.

So attendees took matters into their own hands and took King into the family home of Theresa Burroughs, upon her insistence. There, King spent a tense, sleepless — but safe — night on the Burroughs’ wooden floors.

And the rest is not history — at least, not the tragic kind of history…the kind of history, tragedy, that would occur in Memphis on April 4, precisely two weeks after the comparative “non-events” in Greensboro.

This week, America pauses to rightfully honor the life and legacy of Dr. Martin Luther King. His leadership purpose, energy, courage, and sacrifice should be emulated. His far-reaching leadership achievements should be venerated.

But also to be emulated, also to be venerated, are the unknown people and the unknown places that were consequential to King’s impact. These everyday leaders in everyday towns not only agreed with King’s vision but also helped keep it alive — literally, in the case of Greensboro.

Can we be content with being that kind of leader? The kind whose passion is not contingent upon popularity? The kind who understands that being deeply effective is not contingent upon being widely known?

In popular culture, we are conditioned to equate influence with notoriety, sadly. For instance, we call a person with numerous “followers” an “influencer” without ever worrying about whether we should call such person a leader.

But for true, actual leaders, notoriety is only sometimes a residual — and never a requirement — of the work. Of course, this does not mean that leaders must avoid popularity. But this does mean that leaders must not aspire toward it.

Exhibit A in the case to prove that significance does not have to equal eminence is Greensboro, Alabama. People don’t know about Greensboro.

And that’s just fine by the good citizens of the city.

Because they know what didn’t happen there.

You're not logged in.

Apply now to gain exclusive leader insights and connect with top industry leaders, helping your team achieve higher levels of performance.

Continue without signing up

Search

When Purpose Backfires

Articles

Of Steve Kerr and “I Don’t Know”

Blogs

Unity of Effort Required When Building Strong Teams

Articles

What 128 Miles of Ocean Taught Me About Leadership

Blogs

Our Favorite Management Tips on Giving Feedback

Articles

A Dual Approach to Leadership

Blogs

The Keys to Succeeding Under a New Manager

Articles

When Leaders Get Comfortable

Blogs

Why Should Anyone Be Led by You?

Articles

On Functional Discipline

Blogs

Empathetic Leadership Can Make or Break AI Adoption

Articles

R.A.I.S.E. the Standard: Elevating the Hard Conversation

Blogs

How family and a former Apache pilot prepared Neal Brown for UNT reload

Articles

What Is a Worker Worth? From Pay Grades to Real Contribution

Blogs

Leaders, Treat Resistance to Change as Valuable Data

Articles

Old(er)

Blogs

Our Favorite Management Tips on Organizational Change

Articles

If the FDA Doesn’t Expect Perfection, Why Do You?

Blogs

When Senior Leaders Lack People Skills, Transformations Fail

Articles

Strength Doesn’t Make You Tough

Blogs

Why Your ‘Perfect’ Life Feels So Empty

Articles

Performance Isn’t Always What You Think It Is

Blogs

In Pursuit of Presence

Articles

Stewardship: A Noble Act of Leadership

Blogs

How to Turn Individual Talent into Organizational Excellence

Articles

The Sommelier’s Sage Advice

Blogs

A New Lost Generation: Why Gen Z Is Unprepared for the Workplace

Articles

Work and Workflow Analysis: The Science Behind Smarter Work in the Age of Agent AI

Blogs

Mostly Paralyzed but Happy to Be Alive

Articles

Woke: Too

Blogs

6 Ways to Make Strategy Resonate with Skeptical Leaders

Articles

Pajama Pants at 30,000 Feet and Other Lessons in Leadership

Blogs